What Credit Union Marketers Should Know About GA4
WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.
Shelly Goodman
May 25, 2023
Is ChatGPT Safe for Credit Unions?
As artificial intelligence (AI) tools like ChatGPT explode in popularity and are layered onto platforms like HubSpot CRMs, many credit unions raise questions about the safety of using them. We have heard questions such as:
Shelly Goodman
Apr 14, 2023
How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits
Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.
Shelly Goodman
Mar 30, 2023
ChatGPT and AI: Disrupting Credit Union Marketing
ChatGPT and artificial intelligence (AI) have taken the world by storm in 2023 and it is being applied across countless platforms. While on the surface it can create content, that is actually not where the power will be found. In fact, if used purely to create content AI could have long-term detrimental SEO effects. AI is changing the way people search for answers to their questions so it could disrupt search engine marketing and a lot of the things we do.
Shelly Goodman
Mar 16, 2023
GA4: What is Different for Credit Unions?
If you use Google Analytics, you've heard GA4 is replacing the Universal Analytics (UA) platform. Users will adapt to a new interface and website data that is reported differently. There will not be a direct comparison between the data we've been tracking in UA and the new GA4 so becoming familiar with the new format should start soon; the old system will sunset on July 1, 2023. Based on the popularity of our webinar on GA4, it's a topic that credit union marketers want to learn more about so we're breaking that session out into several bite-size portions for easier consumption. But you can always watch the GA4 for Credit Unions full recording.
Shelly Goodman
Feb 23, 2023
Content Marketing: The Foundation of Credit Union SEO
Content marketing plays a critical role in credit union marketing. It engages the target audience, builds trust, and contributes towards the credit union brand as an authority in the financial services industry.
Shelly Goodman
Feb 10, 2023
Credit Union Marketing Automation
Marketing automation tools such as HubSpot enable credit unions to automate repetitive tasks, such as email campaigns and social media posts, freeing up staff time for more strategic work. It allows marketers to segment audiences and enables personalized marketing efforts, for more effective campaigns and higher conversion rates. Additionally, marketing automation tools help track and analyze the effectiveness of credit union marketing campaigns, enabling data-driven decisions for continuously improving the marketing strategy.
Shelly Goodman
Jan 27, 2023
Calculating Lifetime Member Value for Credit Union Advertising
As a credit union marketer, when it’s time to secure your budget or request funding for a specific campaign are you able to justify the spend? Can you tie actual results to your marketing efforts for the credit union?
Shelly Goodman
Jan 23, 2023
The Top Digital Strategies For Credit Union Advertising
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.
Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage.
But, what makes a truly effective advertising strategy?
Brian Marsh
Jan 17, 2023
Delight Credit Union Members with Personalized Digital Service
Your member service team likely shines at personalized service when members walk into the branch, but how does the credit union interact with members who perform a large percentage of interactions digitally? It takes a concerted effort to maintain relationships with members who aren’t frequent visitors and to stay top of mind for financial services.
Shelly Goodman
Dec 5, 2022
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