Signals from the Field

Seasonal campaigns for credit unions often get rushed out the door: quick launch, quick spend, and a vague hope that something sticks. But in competitive financial markets, that kind of approach usually leads to wasted budget and underwhelming performance.

Ever since ChatGPT launched to the public in late 2022, people have been speculating that the days of traditional search engine dominance were numbered. 

Why Targeting Got Harder (And Why That’s a Good Thing)

If you lead marketing at a credit union, you’ve felt the shift: audience targeting isn’t what it used to be. Privacy regulations, automation, and platform restrictions within Google Ads, especially for financial services categories, have rewritten the rules of digital reach.

Members expect more than generic web pages and blanket offers. They expect you to know them. And with the data credit unions already have (transactional behavior, branch visits, service usage), you’re sitting on deep insights you can use to deliver truly personalized experiences at scale.

Members’ inboxes are crowded. From retail promos to community updates, they receive dozens of messages a day.

Why Geear is Pursuing a SOC 2 Type II Audit

At Geear,  trust is the foundation of every partnership we build. Credit unions and other financial institutions operate in one of the most regulated industries in the world. Their commitment to security and compliance is non-negotiable, and Geear’s must match it. That’s why we’re taking an important step forward.