Resource Center

How Credit Unions Can Improve Their Visibility in AI LLMs

A recent study by Geear found that consumers under 45 use Large Language Models (LLMs) as the second-most-used channel when researching financial institutions, trailing only search engines. As Gemini and ChatGPT become daily research tools, credit union and bank marketers are naturally asking: “How do we ensure our brand appears in these results?”

Reaching the right members: Audience Targeting for Credit Unions

Discover effective audience targeting strategies for credit unions that balance compliance, creativity, and measurable growth. Learn how to align intent and identity for successful campaigns.

Unlock Growth in 2025: How the OBBBA’s 100% Capital Expenditure Write-Off Can Accelerate Sales

Big news for manufacturers and equipment buyers: the One Big Beautiful Bill Act (OBBBA) restored 100% bonus depreciation on capital expenditures. That means if a company installs qualifying equipment in 2025, it can deduct the full cost from this year’s taxes. And here’s the kicker, even purchases installed in 2026 remain fully deductible.