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Editor's Picks

Our top reads to best understand the current state of digital marketing.

  • How Often Do People use AI to find a Bank or Credit Union?

    How Often Do People use AI to find a Bank or Credit Union?

    AI tools like ChatGPT, Claude, and Gemini have changed the way people find information online. But the actual impact these large language model tools (LLMs) are having on businesses is still unclear. Credit unions in particular are left wondering where and how these AI tools factor into the member experience.

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  • Reaching the right members: Audience Targeting for Credit Unions

    Reaching the right members: Audience Targeting for Credit Unions

    Discover effective audience targeting strategies for credit unions that balance compliance, creativity, and measurable growth. Learn how to align intent and identity for successful campaigns.

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  • Unlock Growth in 2025:  How the OBBBA’s 100%  Capital Expenditure Write-Off  Can Accelerate Sales

    Unlock Growth in 2025: How the OBBBA’s 100% Capital Expenditure Write-Off Can Accelerate Sales

    Big news for manufacturers and equipment buyers: the One Big Beautiful Bill Act (OBBBA) restored 100% bonus depreciation on capital expenditures. That means if a company installs qualifying equipment in 2025, it can deduct the full cost from this year’s taxes. And here’s the kicker, even purchases installed in 2026 remain fully deductible. 

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