Unlock Growth in 2025: How the OBBBA’s 100% Capital Expenditure Write-Off Can Accelerate Sales

Big news for manufacturers and equipment buyers: the One Big Beautiful Bill Act (OBBBA) restored 100% bonus depreciation on capital expenditures. That means if a company installs qualifying equipment in 2025, it can deduct the full cost from this year’s taxes. And here’s the kicker, even purchases installed in 2026 remain fully deductible. 

This is a powerful opportunity that can help manufacturers move projects forward now, rather than waiting for some other sign of economic strength. For B2B companies that sell capital equipment, this provision may be exactly what’s needed for your sales team to turn stalled opportunities into closed deals.

What This Means for Manufacturing Companies

• Immediate tax savings: Buyers don’t need to spread depreciation over years; they deduct the entire cost of the equipment in the year the asset goes into service.
  
  
• Improved cash flow: Reducing taxable income this year frees up dollars for reinvestment, hiring, or other projects.
  
  
• Stronger ROI calculations: Pairing upfront tax savings with operational efficiencies makes capital investments easier to justify. This makes it easier to identify at-risk members, personalize offers, and activate data that was previously unused.

How to Use This Information to Drive Sales

If you’re selling equipment, automation solutions, or other large-scale manufacturing investments, now is the time to make sure your prospects and customers know about this incentive. Here are a few ways you can leverage OBBBA in your marketing and sales strategies:

1. Email Campaigns to Warm Leads

Send a short, benefit-focused email to leads or existing customer opportunities who have gone quiet. Position the OBBBA provision as a time-sensitive reason to act now. Include a simple call-to-action like “See how much you could save by installing in 2025.”

2. Social Media & Blog Content

Create posts that frame your equipment as not only productivity-boosting but also tax-smart. Example: “Invest in efficiency and write it all off, thanks to OBBBA’s 100% bonus depreciation.”

3. Layer Into Advertising

Highlight tax benefits in your PPC and display ads to capture attention during the research phase. Messaging like “Save now. Deduct 100% this year.” can separate you from competitors who aren’t communicating this advantage.

4. Sales Enablement Materials

Equip your sales team with one-pagers, ROI calculators, and slide decks showing how bonus depreciation accelerates payback periods.

Why This Matters for Our Clients

At Geear,  our job is to help our B2B clients move deals forward, generate new opportunities, and position themselves as trusted advisors. By staying on top of provisions like OBBBA, we help our clients connect tax policy changes directly to customer buying decisions.

This isn’t just about being informed; it’s about using the right message at the right time to shorten sales cycles and increase conversions.

What’s Next

2025 is the perfect time to build urgency around stalled projects. If your company sells capital equipment, don’t let this opportunity pass by. Start weaving OBBBA into your marketing, sales conversations, and client communications now.

And if you’d like help turning this into emails, ad campaigns, or sales tools, that’s where we come in. Let’s talk about how to put this powerful incentive to work for your business.

Disclaimer: This blog post is intended for informational and marketing purposes only. We are not accountants, tax advisors, or attorneys. Businesses should consult with a qualified financial or tax professional to understand how the OBBBA and 100% bonus depreciation provisions apply to their specific situation.