Signals from the Field

When a performance dip doesn’t show up in the analytics, it’s time to look beyond the funnel. That’s where AI stepped in and helped us uncover a story that every credit union marketer should know.

Should you still have a Social Media ad budget? 

Have AI bots taken over, or do real people still regularly engage across Meta ad inventory? 

Is Meta still a trusted digital advertising platform for credit unions? 

We strongly recommend factoring social media into your marketing plan, but stay informed and vigilant, keeping up with frequent shifts and updates.

I’ve worked in digital marketing since 2007, and I’ve never seen a technology disrupt the way we do marketing as quickly as AI. The latest innovation, which is flying under the radar, may be one of the biggest steps forward we’ve seen since the launch of ChatGPT. It’s called MCP.

So what is MCP? And why should credit union marketers care? 

Let’s break down what it is, what it can do, and why it makes tools like HubSpot more important than ever for a credit union. 

In recent months, Google has rolled out an AI-powered overview feature directly in search results. This addition to the SERPs (Search Engine Results Pages) is designed to provide quick, concise answers to user queries. 

But how does it impact credit unions specifically—and what can you do to ensure your site appears in these new results? Below is a summary of what our Inbound Marketing Strategist, Nick D’Amato, has discovered through several months of reviewing Google's AI Overviews for credit unions.

In the manufacturing industry, technical documents like data sheets, manuals, and specifications are treasure troves of information. However, these documents often remain underutilized in marketing efforts due to their complexity and technical nature.

With the power of AI, marketers can now unlock the potential of these resources and transform them into engaging marketing materials. Here's how you can use AI to breathe new life into your technical documents.

In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content.

The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging.

However, with the advent of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content.