Signals from the Field

You may already know how your credit union ranks on Google, but what happens when a prospective member doesn't use Google at all and instead asks ChatGPT or Gemini where to get a good auto loan rate? Does your credit union show up in the answer? Is the rate it quotes accurate? For most credit union marketing teams right now, the honest answer is: “We don't know, and we don't have a way to check.”

There's a line going around SEO circles right now: "Good SEO is good GEO."

Members expect more than generic web pages and blanket offers. They expect you to know them. And with the data credit unions already have (transactional behavior, branch visits, service usage), you’re sitting on deep insights you can use to deliver truly personalized experiences at scale.

Members’ inboxes are crowded. From retail promos to community updates, they receive dozens of messages a day.

For credit union marketing teams, one of the biggest barriers to personalized, data-driven engagement with HubSpot isn’t a lack of data; it’s that critical data often lives in multiple systems. 

In today's rapidly evolving digital landscape, credit unions are seeking efficient and user-friendly solutions to meet the needs of their members. While HubSpot has established itself as a platform that delivers these essential qualities, convincing board members of its worth can be a challenging endeavor.

You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.

In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA.