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Formerly WebStrategies, Inc.

Local SEO & GEO for Credit Unions

Make your credit union rank high in your market's local search results.

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Editors Picks

A Guide To Local Search Optimization

The map listings that show up for some queries in search (Google, Bing, ChatGPT, etc.) are prime real estate for your credit union, especially for your branches and ATMs. These results typically use a slightly different algorithm to show the best local results and optimizing for this different set of results is a major focus of local SEO/GEO.

Search and answer engines also use the same standards when deciding which businesses will show up in GPS and voice searches. Local SEO and GEO aims to capture visibility for your business in these local-based search results.

Why Local SEO & GEO is Important for Credit Unions

Credit unions are considered a local business, so Google, Bing, ChatGPT and others will often choose to show local listings when consumers search for local banks, credit unions, and other financial products. These local listings take up considerable space in search results and are often given prioritization over normal organic search results. That makes investing in local SEO and GEO critical for credit unions looking to grow visibility in their markets.

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Our Process

Geear’s local search and generative engine optimization focuses on strategic site updates, such as optimizing your site for local financial searches and improving the member experience and adding schema markup to "speak search engine language", plus targeted offsite efforts like managing local listings, generating positive reviews, and building high-quality mentions and backlinks.

This tried-and-tested approach has led to as much as a 600% increase in growth on a credit union's location pages.

Measuring Metrics

Measuring the impact of local SEO & GEO can vary depending on your credit union's existing brand awareness and presence in your area.

We measure success through:

  • Search visibility – Tracking improvements in both traditional and AI impressions and engagement to expand your reach across all relevant searches.
  • Website engagement – Monitoring overall site traffic, page views, time on site, and navigation patterns to see how visitors interact with your content.
  • Lead generation – Measuring completed applications, form submissions, and calls. 
We ensure our work and results are both transparent and communicated clearly so you understand where your investment is going and the impact it's having.

Want to know more? We look forward to sharing details about our process with you during our conversation.
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Our Work

Credit Union Marketing Case Studies

For over 20 years, we’ve helped credit unions and other financial institutions navigate the evolving digital marketing landscape. Here are a few examples:

Arbor Financial Credit Union

Reduced ad costs while driving consistent organic traffic.

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Argent Credit Union

Boosted member growth with an automated HubSpot referral campaign.

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Foothill Credit Union

Enhanced engagement with automated workflows and data integration.

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No Contracts.

Choosing Geear as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

 

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Brian Marsh

Ready for marketing that actually delivers?

Let's build something measurable together.

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