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Formerly WebStrategies, Inc.

Local SEO for Credit Unions

Make your credit union rank high in your market's local search results.

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Editors Picks

A Guide To Local SEO

Local SEO represents the map listings typically found at the top of a Google or Bing search result page, usually just below the PPC, or sponsored results. These results are Google and Bing's attempt to show potential new members the most relevant nearby businesses.

The search engines use a unique set of criteria and ranking factors to determine which businesses will show in these search results. Search engines also use the same criteria when determining which businesses will show up in GPS and voice searches, so making investments in local SEO pay dividends in other key areas.

Why Local SEO is Important for Credit Unions

Credit unions are considered a local business, so Google and Bing will often choose to show local listings when consumers search for local banks, credit unions, and other financial products. These local listings take up considerable space on the search results page and are often given prioritization over normal organic search results. That's makes investing in local SEO critical for credit unions looking to grow visibility in their markets.

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Our Process

Geear’s local SEO combines strategic site updates, such as optimizing your site for local financial searches and improving the member experience, with targeted offsite efforts like managing local listings, generating positive reviews, and building high-quality backlinks.

This tried-and-tested approach has led to as much as a 600% increase in growth on a credit union's location pages.

Measuring Metrics

Measuring the impact of local SEO can vary depending on your credit union's existing brand awareness and presence in your area.

We measure success through:

  • Search visibility – Tracking improvements in both local and organic keyword rankings to expand your reach across all relevant searches.
  • Website engagement – Monitoring overall site traffic, page views, time on site, and navigation patterns to see how visitors interact with your content.
  • Lead generation – Measuring completed applications, form submissions, and calls. 
We ensure our work and results are both transparent and communicated clearly so you understand where your investment is going and the impact it's having.

Want to know more? We look forward to sharing details about our process with you during our conversation.
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Our Work

Credit Union Marketing Case Studies

For over 20 years, we’ve helped credit unions and other financial institutions navigate the evolving digital marketing landscape. Here are a few examples:

Arbor Financial Credit Union

Reduced ad costs while driving consistent organic traffic.

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Argent Credit Union

Boosted member growth with an automated HubSpot referral campaign.

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Foothill Credit Union

Enhanced engagement with automated workflows and data integration.

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No Contracts.

Choosing Geear as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

 

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Brian Marsh

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