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Signals from the Field

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How Digital Marketing Can Make Your Trade Show Visits More Successful

How Digital Marketing Can Make Your Trade Show Visits More Successful

2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and market their products has been disrupted due to limitations on travel and in-person events.

Although there is still uncertainty surrounding trade shows for this fall, we expect them to return in some capacity in the future. And there are several ways that you can use digital marketing tactics to make those long-anticipated visits even more fruitful.

WebStrategies

WebStrategies

Aug 8, 2020

How Much Does It Cost to Hire a Manufacturing Marketing Agency?

How Much Does It Cost to Hire a Manufacturing Marketing Agency?

Right now, manufacturers around the world are partnering with marketing agencies to help develop strategies that will fuel their growth and generate more revenue. These partnerships are initiated because marketing agencies offer a cost-efficient, one-stop-shop for many of the marketing services that a manufacturer needs to succeed in the long-term.

WebStrategies

WebStrategies

Jul 25, 2020

8 Lead Capture Ideas for Manufacturers

8 Lead Capture Ideas for Manufacturers

WebStrategies

WebStrategies

Jul 18, 2020

Tools For A Successful Manufacturer Digital Marketing And Sales Strategy

Tools For A Successful Manufacturer Digital Marketing And Sales Strategy

digital marketing tools and sales strategies for manufacturers

With the cancellation of trade shows and travel, the typical marketing strategies for manufacturing companies are rapidly adjusting to more digital platforms. Heading into 2020, digital marketing was already a sound strategy that produced impressive results for manufacturers, but is even more critical now as more consumers are researching and making buying decisions online more than ever.

By diversifying your sales and marketing approach, you're able to reach more of your ideal customers.

WebStrategies

WebStrategies

Jul 11, 2020

How Manufacturers Can Target Their Audience on LinkedIn

How Manufacturers Can Target Their Audience on LinkedIn

When considering marketing efforts for your manufacturing business, LinkedIn likely doesn’t sit at the top of your priority list. But, now might be the time to consider it as a contender.

LinkedIn has evolved to much more than a job searching platform, and it can be very effective in targeting your ideal audience. The advertising features allow you to narrowly target your audience using various strategies that can lead to a strong ROI for your business.

WebStrategies

WebStrategies

Jul 2, 2020

6 Benefits of Marketing Automation for Manufacturers

6 Benefits of Marketing Automation for Manufacturers

Now a commonly found tool among marketing departments around the world, marketing automation is a powerful software that businesses can use to automate tasks that were previously done by hand.

With marketing automation, manufacturers can create highly personalized, efficient marketing campaigns that operate based on a variety of data that they have available through their CRM and website analytics. These campaigns can provide several benefits, including saving time and money and converting more potential and current leads into sales.

WebStrategies

WebStrategies

Jun 27, 2020

6 Effective Types Of Content For Manufacturers

6 Effective Types Of Content For Manufacturers

If you are a manufacturing company who is looking to advance your digital marketing strategy and generate more leads and sales through your website, you are probably aware that you need to produce more content. As the marketing world continues to become more and more digital-oriented, the demand for content is only going to increase.

WebStrategies

WebStrategies

Jun 20, 2020

Tracking Results on Manufacturer Websites

Tracking Results on Manufacturer Websites

If your manufacturing company is actively using your website to market your business and attract new leads (and you absolutely should be), it’s essential that you have an understanding of where the traffic to your website is generated from and how users are behaving once they arrive.

WebStrategies

WebStrategies

Jun 4, 2020

Using a CRM for a Manufacturing Company | WebStrategies

Using a CRM for a Manufacturing Company | WebStrategies

If you are in the business of selling, then you are probably already aware of the commonly used digital tool referred to as a Customer Relationship Management (CRM) system.

However, you may be unaware of how powerful your CRM can actually be for your business.

WebStrategies

WebStrategies

May 29, 2020

[Case Study] Mining Equipment Manufacturer Marketing

[Case Study] Mining Equipment Manufacturer Marketing

When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited to help.

Even large manufacturers are often challenged when it comes to marketing, especially transitioning to a more digital focus. Our client found themselves with a surplus of replacement parts and lacking the expertise to advertise them effectively.

Kelly Browning

Kelly Browning

May 5, 2020

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