Signals from the Field

For credit union marketing teams, one of the biggest barriers to personalized, data-driven engagement with HubSpot isn’t a lack of data; it’s that critical data often lives in multiple systems. 

Why Tracking Members vs. Non-Members Matters

Many credit unions wonder, "Are most of our website visitors already members?" The answer depends on your particular credit union. Knowing this is powerful for setting and measuring performance goals for your marketing campaigns.

So, how can you tell how many site visitors are members or not? Many credit unions rely on the "new and returning visitors" distinction to assess this. However, this method has major flaws.

A better method is to track logins and non-logins as a baseline. Then, add behavioral insights to improve the analysis.

WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.

Ready or not, GA4 is replacing UA platform in Google Analytics on July 1, 2023.

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

A few months ago, we embarked on a mission to better understand how users in central Virginia used the internet.

To do this, we surveyed users throughout central Virginia, then broke down that information by age, gender, and income.