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Social Media Advertising For Credit Unions

Using the power of social media targeting to reach audiences most likely to have an interest in your products.

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A Credit Union's Guide To Effective Social Media Advertising

Social media advertising is any form of "pay to show" advertising on sites like Facebook, Instagram, Snap, or Pinterest. Social media advertising can take on many forms, including boosted posts, sponsored videos, or other types of sponsored links and content.

Credit unions can target individuals based on a wide array of interests, past behavior on your website, or individuals that are already part of your credit union membership database. The possibilities are endless!

Social Media Advertising

Why it Works:

Social media advertising has become one of the most effective ways to reach a highly targeted group of individuals. Unlike traditional banner advertising, social media advertising allows credit unions to target their ads to a highly defined audience with pinpoint accuracy. This results in a far more engaged audience that's more likely to take action than previously possible with more traditional forms of advertising.

See How Credit Union's Can Still Benefit from Social
How Credit Unions Can Still See Results with Social Media Advertising in 2025

Credit Union Social Media Advertising:

Our Process

Our approach to social media advertising involves a combination of the following:

  • targeting people who are not yet members
  • targeting existing members to increase share of wallet
  • targeting people who share similar characteristics to your members

Our team will take the time to understand your unique goals, current systems and processes, and product offerings so our services can be tailored to your credit union.

Measuring Metrics

Measuring the impact of social media advertising for credit unions can ensure social remains in your overall marketing strategy. 

Like any form of digital marketing, we believe every campaign should be tied back to a specific outcome on your credit union website. That's why we've become experts in establishing end-to-end tracking on sites like Meridian Link, CU Direct, CRIF, WebFederal, BancVue, and more.

We will ensure you not only know your cost-per-click and click-through-rate, you'll also know cost per application and conversion rate. We commit to providing you as much transparency around your campaigns as possible so you know what's working and what's not.

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Our Work

Credit Union Marketing Case Studies

We've been working with companies for over 20 years to help them navigate an ever-growing digital marketing landscape.

Arbor Financial Credit Union

Geear achieved a huge cost-saving for this credit union's advertising campaigns and a consistent flow of new, organic traffic.

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Argent Credit Union

Argent Credit Union enhanced member growth through an automated HubSpot referral campaign, streamlining marketing efforts and reducing manual processes while achieving high engagement and low acquisition costs.

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Foothill Credit Union

Foothill Credit Union enhances member engagement through HubSpot's automated workflows and data integration, resulting in increased applications and personalized communication.

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No Contracts.

Choosing Geear as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

 

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Christina Odom

Ready for marketing that actually delivers?

Let's build something measurable together.

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