Skip to content

Formerly WebStrategies, Inc.

Local SEO & GEO for Community Banks

Make your community banks rank high in your market's local search results.

We care about your data in our privacy policy.

Editors Picks

A Guide To Local Search Optimization

The map listings that show up for some queries in search (Google, Bing, ChatGPT, etc.) are prime real estate for your community bank, especially for your branches and ATMs. These results typically use a slightly different algorithm to show the best local results and optimizing for this different set of results is a major focus of local SEO/GEO.

Search and answer engines also use the same standards when deciding which businesses will show up in GPS and voice searches. Local SEO and GEO aims to capture visibility for your business in these local-based search results.

Why Local SEO & GEO is Important for Community Banks

Community banks are considered local businesses, so Google, Bing, ChatGPT, and other search engines often show local listings when consumers search for local banks and other financial products. These local listings take up considerable space in search results and are often given prioritization over normal organic search results. That makes investing in local SEO and GEO critical for community banks looking to grow visibility in their markets.

Untitled design (4)-3

Our Process

Geear’s local search and generative engine optimization focuses on strategic site updates, such as optimizing your site for local financial searches and improving the member experience and adding schema markup to "speak search engine language", plus targeted offsite efforts like managing local listings, generating positive reviews, and building high-quality mentions and backlinks.

This tried-and-tested approach has led to as much as a 600% increase in growth on a FI's location pages.

Measuring Metrics

Measuring the impact of local SEO & GEO can vary depending on your community bank's existing brand awareness and presence in your area.

We measure success through:

  • Search visibility – Tracking improvements in both traditional and AI impressions and engagement to expand your reach across all relevant searches.
  • Website engagement – Monitoring overall site traffic, page views, time on site, and navigation patterns to see how visitors interact with your content.
  • Lead generation – Measuring completed applications, form submissions, and calls. 
We ensure our work and results are both transparent and communicated clearly so you understand where your investment is going and the impact it's having.

Want to know more? We look forward to sharing details about our process with you during our conversation.
Contact Us
Untitled design (5)-1

No Contracts.

Choosing Geear as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

 

Get in Touch
Brian Marsh

Ready for marketing that actually delivers?

Let's build something measurable together.

Talk to the TeamExplore Our Services