"Web analytics packages are sold as if it's an automatic coffee marker. In fact, it's more like buying a coffee plantation.
You can still get your coffee (eventually), but you're going to have to stick your hands in a lot more manure than you ever knew."
- Tom Cunniff
Web analytics software is free. Data is cheap. The return on insightful analysis that ultimately drives key decisions can be worth it's weight in gold.
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