Signals from the Field

While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use creative and often virtual means to build and maintain a valuable connection with prospective, new, and existing members of your credit union.

As a marketer, are you paying enough attention to your current customers?

Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand.

In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.