Originally published April 2017. Updated July 2018.

Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are you getting beat by competitors and looking for a new social media strategy? Companies across the world have had success advertising on social platforms, but others have fallen flat on their face.

We periodically update this article with the latest information relevant to digital marketing for security companies

Last update: July 2017

Security Marketing Strategies

We've learned a significant amount in the last few years generating leads and sales for our security alarm company clients. Some digital marketing tactics were extremely successful, and others, well let's just say, we've moved on from. One of our greatest learnings is that you have to constantly experiment, try new things, give them some time to gain momentum, religiously review the analytics and most importantly, talk to the client and determine whether their sales funnel is being filled with quality leads.

To compete with national security providers, think locally. It’s no secret that national alarm providers have huge home security marketing budgets and commanding strongholds in the industry (ADT alone holds about 5% of the market). But that doesn’t mean these "Goliaths" can’t be defeated! After all, you have the home field advantage.

Manufacturing companies tend to be very careful and thoughtful when investing in marketing efforts, especially across the digital landscape. However, more and more companies in the manufacturing sector are starting to realize the value of digital marketing and online lead generation.

If you own or manage an alarm dealership that sells security systems to commercial customers, it’s important to keep in mind that B2B marketing should be handled a bit differently than residential security marketing. However, there are also a few simple ways to overlap some of your marketing efforts.

When an alarm company in Southern Illinois approached us about generating leads via the internet, we immediately knew the project was going to be a fun step outside our comfort zone. We’re just a bunch of East Coast city dwellers. How does one reach a rural and largely agricultural community? Are they even online?