Signals from the Field

Measuring the success of a digital ad campaign depends on several factors, including the purpose of the campaign, who you’re trying to reach, and the outcomes you want to influence. But one thing it should not be measured by is whether or not you, personally, are seeing the ads.

Understanding the effectiveness of your digital marketing efforts is critical for credit union marketers. Recently, Origence, one of the leading providers of online loan and account application platforms, introduced a new way to track applications through Google Analytics 4 (GA4). 

This change impacts how you measure member engagement, application completions, and campaign success. From what we have gathered, this impacts applications from Origence's arcDX platform. Here’s what you need to know.

Every year, Google Marketing Live (GML) unveils a host of new ad tools and AI-driven capabilities. While the announcements sound exciting - keywordless targeting, smarter automation, and new AI assistants - marketers at credit unions need to approach them with a critical eye.

At WebStrategies, we specialize in digital advertising for credit unions, and we’ve learned that Google’s “default” solutions often optimize for media spend rather than meaningful credit union results. Rather than jumping in headfirst, we’re taking a cautious, data-driven approach, testing what’s new, measuring what works, and scaling only what delivers.

Here’s a breakdown of what we’re watching and how credit unions can benefit responsibly.

In the ever-evolving world of digital advertising, B2B companies are constantly seeking the most effective strategies to generate leads and drive sales.

A recent case study conducted by WebStrategies Inc. sheds light on the performance of Google's Performance Max (PMAX) campaigns compared to traditional Search and Display campaigns for two B2B clients.

Let's dive into the findings and explore what they mean for your advertising strategy.

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms?

Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.

Metrics Drive Decisions

Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. You know - those search results at the top of the page and along the right side of the page. Each time you click on one of those links, it costs the company advertising the link some money - hence "pay-per-click".