Digital Marketing Blog - WebStrategies, Inc.

Formerly WebStrategies, Inc.

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The Most Common Pitfalls to Avoid Using HubSpot at Your Credit Union
Discover how our Client Success team leverages HubSpot for marketing success with our Credit Union clients. Learn about the most common mistakes to avoid using HubSpot at your Credit Union
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Laying the Groundwork for HubSpot Success in Your Credit Union
This webinar will delve into the critical first steps for successfully implementing HubSpot within a credit union before you take the plunge and buy. The WebStrategies team will cover the steps to tick off internally to ensure you don't hit roadblocks when we begin onboarding.
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INBOUND 2025 Recap: Turning HubSpot’s New Features Into Credit Union and Banking Wins
Discover how HubSpot’s newest tools help credit unions and banks boost engagement, personalize experiences, and drive growth.
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How Credit Unions Can Still See Results with Social Media Advertising in 2026

Should you still have a Social Media ad budget?

Have AI bots taken over, or do real people still regularly engage across Meta ad inventory?

Is Meta still a trusted digital advertising platform for credit unions?

We strongly recommend factoring social media into your marketing plan, but stay informed and vigilant, keeping up with frequent shifts and updates.

Christina Odom

Jun 16, 2025

How Meta Advertising Policies Affect Credit Union Marketing

Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.

WebStrategies

Mar 11, 2024

Social Media Advertising Examples for Credit Unions

Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message.

Kristin Harrison

Nov 1, 2023

[Video] Intro to Facebook Advertising Part 2

On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.

It turns out many of you are hungry for advice on how to approach Facebook ads and make them successful for SMBs. We had a lot more to say on the topic, so we decided to continue the conversation with Intro to Facebook Advertising Part 2.

This segment offers guidance on custom audiences, different types of ads and placement of those ads, and tailoring your message to where your prospects are in the buying journey.

Chris Leone

Dec 19, 2018

[Video] Intro to Facebook Advertising

Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are opportunities for them to reach their audience through Facebook ads, but aren't sure how to get started and what to expect.

Chris Leone

Nov 12, 2018

Facebook Advertising Update in Wake of Data Privacy Issues

You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers?

If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted.

Chris Leone

Apr 19, 2018

How To Optimize Your Content Promotion Strategy For The Age Of Bots

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing.

If you're like most marketers who are doing well with content publishing and promotion efforts, your strategy probably includes things like reaching out to industry influencers, guest blogging and maybe even a little social post boosting.

Brian Marsh

May 16, 2017

Digital Advertising: Relevance versus Intent

Chris Leone

Feb 20, 2017

How To Create, Customize & Edit A Facebook Carousel Ad

Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run out of steam quickly.

One way to keep your campaigns fresh is to edit ad copy and images frequently. Another way is to use the Facebook Carousel feature, which allows you to display multiple graphics & copy within one ad. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't.

So, what are you waiting for? Here's a step-by-step guide for creating, customizing and editing a Facebook Carousel Ad:

Brian Marsh

Jan 4, 2017

Facebook Like Box Plugin Expiring June 23rd, 2015

Facebook has recently announced that there are important changes coming for their social plugins, most notably the Like Box and Activity Feed. If you currently have a Like Box plugin on your site, as of June 23rd, 2015, you will need to update to the new Page Plugin instead. If you do not, the plugin will no longer work. There is no update for the Activity Feed, it simply needs to be removed for your site before June 23rd.

WebStrategies

May 11, 2015

Signals from the Field

Ready for marketing that actually delivers?