Signals from the Field

In most industries there’s no lack of competition, which means professional salespeople need to up their game. How does a sales professional selling into the B2B space up their game? One of the ways is to avoid doing things that frustrate buyers – avoiding the 7 deadly sins of sales.

By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to live up to expectations.

Monitoring your competition can be either constructive or counter-productive, depending on how you approach it.

When you’re in a selling situation, it’s often uncomfortable to ask for the sale - it just doesn’t feel right and makes you feel like just another pushy salesperson.

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re above-average drivers, too).

How well do you know your website visitors? How easy is it for them to use your website? You could probably wager a confident guess about who your visitors are and where they struggle. You’ve probably thrown heavy investments into your website and online marketing based on that intuition. Wouldn’t it be great if we could test what we think we know about visitors in order to make the best marketing decisions moving forward?