Assessing a Digital Marketing Firm

With more than three of four companies increasing their investment in digital marketing, making the right choice about a digital marketing agency to partner with is becoming more important. When evaluating which digital marketing agency is right for them, we recommend companies seek information about 5 critical areas. These include

1. Gain a firm understanding of their capabilities
2. Challenge them about how they will learn about your customers
3. Determine how much experience their people possess
4. Evaluate who else they have worked with and in what capacities
5. Identify how results will be measured and why those methods are best

Read more about the details of each of these 5 key areas of digital marketing.