Signals from the Field

Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of their most pressing business challenges. Do you fall into that bucket?

It’s this simple: companies that segment more, convert more.

In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.

With more than three of four companies increasing their investment in digital marketing, making the right choice about a digital marketing agency to partner with is becoming more important. When evaluating which digital marketing agency is right for them, we recommend companies seek information about 5 critical areas. These include

Why do so many B2B salespeople fail? A report I read recently stated that 37% of B2B salespeople turnover each year. Staggering. But why is it so difficult to find, hire and develop a successful salesperson? After extensive experience and research on this topic, we’ve discovered 4 main reasons why salespeople don’t perform as expected, and we offer some advice about how to increase your success.

This is not what you’d expect from someone who leads a digital marketing firm but it’s true, and the “truth will set you free”. Digital marketing doesn’t work, unless of course you avoid making the three biggest mistakes.

Let’s talk about content.

Google’s local business directory changes so frequently that it’s difficult to keep track of the most recent iteration.

Have you ever presented a proposal to a buyer and never gotten a response…one way or the other? Just like every other B2B salesperson, it’s likely you have. The old saying, “love me, hate me, just don’t be indifferent to me” is the way I think about these situations. Just tell me something! So, what are the best tactics to apply when you are in situation like this? This article provides 5 ways to follow up on sales proposals you’ve presented.