Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run out of steam quickly.

One way to keep your campaigns fresh is to edit ad copy and images frequently. Another way is to use the Facebook Carousel feature, which allows you to display multiple graphics & copy within one ad. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't. 

So, what are you waiting for? Here's a step-by-step guide for creating, customizing and editing a Facebook Carousel Ad:

When a death happens, people are scrambling for answers.

What are the winning tactics for funeral home marketing?

It starts with a strategy that includes a diverse portfolio. 

In this week's episode of WebStrategiesLive, we look back on some predictions from 2016, along with what we expect in digital marketing in 2017. 

We’re going to go all rah-rah on you because the leadership is pumped. The team is pumped. You’d think we won the Super Bowl.

Watch The Recording:

Watch The Recording:

To compete with national security providers, think locally. It’s no secret that national alarm providers have huge home security marketing budgets and commanding strongholds in the industry (ADT alone holds about 5% of the market). But that doesn’t mean these "Goliaths" can’t be defeated! After all, you have the home field advantage.

Manufacturing companies tend to be very careful and thoughtful when investing in marketing efforts, especially across the digital landscape. However, more and more companies in the manufacturing sector are starting to realize the value of digital marketing and online lead generation.

Chris Leone, formerly Chief Operating Officer at WebStrategies, has been named President.  In addition to his current responsibilities, Chris will take on leading all day-to-day operations of the company including sales, marketing, operations and administration.