Setting Up HubSpot for Credit Unions: 5 Crucial Steps for Success
Implementing new software like HubSpot at your credit union can be a game-changer for your marketing efforts, but laying the groundwork for success is crucial.
Preparation ensures your HubSpot implementation is smooth, efficient, and effective. In this post, we'll explore the steps you should take in the first 6 months to set your credit union up for success with HubSpot.
Caroline Prettyman
May 21, 2024
How Meta Advertising Policies Affect Credit Union Marketing
Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.
WebStrategies
Mar 11, 2024
HubSpot's New Pricing Model for 2024: What You Need to Know
On March 5, 2024, HubSpot rolled out significant updates to its pricing model that will affect how the platform is sold to new customers. Here's an overview of the key changes and what they mean for businesses using or considering HubSpot.
WebStrategies
Mar 8, 2024
How Much Traffic Does a Credit Union Website Get?
You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.
Brian Marsh
Feb 24, 2024
Top 3 Proven Digital Marketing Channels For Credit Unions
As a credit union marketer, you may have a hard time keeping up with fast-changing digital marketing trends–especially if you’re juggling many responsibilities. We also often hear frustration with not being able to show a positive ROI and prove the value of digital marketing efforts.
Brian Marsh
Jan 4, 2024
What is the Average Bounce Rate for Credit Union Websites?
In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA.
Brian Marsh
Dec 18, 2023
Critical Marketing Metrics For Credit Unions
It’s critical to have concrete ways to track ROI on investments to your credit union’s marketing efforts. To do that, you need accurate data that you can rely on to make sound decisions. The problem is, credit union marketing metrics can be difficult to establish, understand and evaluate.
Brian Marsh
Dec 6, 2023
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Credit Union Marketing: Differentiating Your Credit Union
You know the difference between your credit union and local and national banks. Banks can’t compete with your interest rates. You also know that you provide more personal, attentive customer service than banks.
Brian Marsh
Nov 16, 2023
How Much Should Credit Unions Budget For Marketing?
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions.
Last update: November 2023
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Kristin Harrison
Nov 2, 2023
Social Media Advertising Examples for Credit Unions
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message.
Kristin Harrison
Nov 1, 2023
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