In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content.
The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging.
However, with the advent of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content.
The CoStar Framework: Your Key to Effective AI Prompting
Before diving into the process, it's crucial to understand how to communicate effectively with AI tools. The CoStar framework provides a structured approach to crafting prompts that yield the best results:- Context: Provide background information on the task
- Objective: Define the specific task you want the AI to perform
- Style: Specify the writing style you desire
- Tone: Indicate the attitude or emotion you want to convey
- Audience: Clarify who the content is for
- Response: Outline the desired format and length of the output
Above was inspired by the original Sheila Teo: https://aiadvisoryboards.wordpress.com/2024/01/30/co-star-framework/
By following this framework, you'll get more accurate and tailored responses from AI tools.
Step-by-Step Guide to Converting subject matter expert Knowledge into Marketing Content
1. Record an interview or conversation with your technical expert
- Use a voice-to-text app to transcribe the conversation
- Encourage the SME to speak freely and in-depth about the topic
2. Convert the transcription into a PDF document
3. Upload the PDF to an AI tool like Claude or ChatGPT
4. Craft a prompt using the CoStar framework, asking the AI to:
- Identify main topics or subheadings from the conversation
- Provide bullet points summarizing key ideas
- Suggest potential blog post or content ideas
5. Review the AI's output and select the most relevant points
6. Ask the AI to expand on specific topics or create outlines for content pieces
7. Use the AI-generated material as a foundation for your marketing content, adding your brand voice and style
Benefits of This Approach
- Saves time in extracting and organizing technical information
- Ensures accuracy by working directly from SME knowledge
- Provides a fresh perspective on familiar topics
- Generates multiple content ideas from a single conversation
- Allows marketers to focus on creativity and strategy rather than technical interpretation
Tips for Implementation
- Always review and fact-check AI-generated content with your SMEs
- Use AI as a tool to augment your creativity, not replace it
- Experiment with different prompts to find what works best for your needs
- Keep your SMEs involved in the content creation process for accuracy and buy-in
- Continuously refine your process based on results and feedback
By leveraging AI in this way, manufacturing marketers can more effectively bridge the gap between technical expertise and engaging content, leading to more impactful marketing efforts and better-informed audiences.
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