Here's the scenario: You're using Google Analytics and have been assigned the task of separating a slew of different traffic sources. This includes PPC, Organic, Direct, and Referral. The first three are very straight forward: a new profile with a basic include filter. However for referral, you need to get more specific. In this case, you want to breakdown individual affiliate referral sites. Once you've done that, you want to categorize them based on Daily Deal sites, coupon sites, etc.

You can make a difference even just by making Google code available on your site

On January 12, 2010, a 7.0 magnitude earthquake struck Haiti. It's easy to sit back and almost ignore the news reports. In most cases neither you nor people you know have been directly affected, however, as of this moment, estimates of the numbers killed in the Haitian earthquake range from 50,000 to 200,000. Did you know that's about the population of Richmond, VA? It might be a cliche at this stage but even $1 can help and might be the difference in saving another Life. You can join recovery efforts mobilizing around the world to assist earthquake victims and your donation will help disaster victims rebuild their lives and their communities.

Years ago, the internet was kind of this untapped void that we were all excited about. As industry, business, and culture have absorbed more and more of the internet into our daily life and processes, we have a better sense of what the internet might be able to do for us.

Many (and by now I HOPE most) sites have some form of web analytics implemented; be it Clicktale, Webtrends, Yahoo, or the ever popular Google Analytics. Many business owners or internal marketers speak of their web analytics like a grandmother speaks of her new computer: "It's looks complicated. What do I do with it?" For something that's free and relatively easy to install, it's no wonder so many have it. The reality is most don't harness its true power, but only scratch the surface - the equivalent of using your brand new Macbook Pro to only check Facebook.

Admittedly I’m a big fan of Google, and I’ve been following the story about how Google might exit China because of China’s restrictions on the internet. While I understand what China wants to do, I certainly don’t agree with it. After all, America is the best and part of that “best” is free speech – and unrestricted access to the internet.

You know - it's all the rage...everyone is talking about social media. Everyone is getting caught up in social media - and I don't blame them because social media is bringing the world closer together. I can't tell you how many people have told me stories about how a long lost friend or school mate found them on Facebook or LinkedIn and now they are resurrecting their relationship. That's all good!

Here are 7 tips small business owners can consider when working on search engine optimization (seo) for their websites.

David McKillen WebStrategies Inc.

"Web analytics packages are sold as if it's an automatic coffee marker. In fact, it's more like buying a coffee plantation.