Online Marketing – 3 Questions for Strategy Development
I'm often invited into companies to consult with them about online marketing and their new website. It happens often - a firm gets a new website developed by another company and we are invited to discuss online marketing strategy. The chief marketing person might say something like, "We just developed a new website and now we need to do something with it. What do you suggest?" Having experienced this very scenario several times, we've developed 3 very powerful questions to begin to shape a comprehensive, long term online marketing plan. Ready - here they are:
Neal Lappe
Aug 15, 2011
Social Media – What’s This Google + Thing?
Social media has “a new sheriff in town” called Google +. Google has gotten into the social media space in a huge way recently and in only 3 weeks has amassed about 20 million users. What is it? How is it different from Facebook, LinkedIn and some of the other social networks? Is there a business application for this? How will it affect online marketing activities? There are many questions about Google + and this post is only an intro to this exciting new online network.
Neal Lappe
Aug 15, 2011
IMO.IM kicks it up a notch, IMO
I think I'll go crazy if I have to manage one more social media tool :) Unfortunately the world we live in (at least the business world) requires us to be accessible via multiple devices, protocol, messengers and time machines. (OK maybe not time machines). Instant messaging has become almost impossible to maintain unless you have about 10 different networks running at the same time.
WebStrategies
Aug 4, 2011
Online Reputation Management – It Should be a Bigger Priority
Companies are talking a lot about social media marketing and trying to figure out what to do. Many think having a Facebook page is the biggest priority. No doubt Facebook is important – after all 600 million users ain’t bad. But what many lose site of is their reputation online and what people are saying about them online. This IS social media and many call it Online Reputation Management (ORM).
Neal Lappe
Jul 11, 2011
Track Social Clicks in Google Analytics
Google Analytics continues to add value to it's ever-improving platform - recently announcing a new tag that will allow you to track social media "shares" from your website into Google Analytics reports. Read more here.
Chris Leone
Jul 7, 2011
Online Marketing – Display Exceeds Search in 2015
Search engine marketing spend is about to become the "little brother" to display marketing in the next few years according to some industry experts. By 2015, these experts expect marketing spend on Display to be just shy of $22 billion while they predict search marketing spend that year will come in about $21.5 billion. Display marketing in this context includes online video, banner ads, rich media and the like. While I was surprised by this at first glance, when I think about the emergence of video, I become less surprised. After all, YouTube has become the third most popular website (after Google and Facebook) and is considered by many to be the second most popular search engine after Google.
Neal Lappe
Jun 19, 2011
How Important Is Web Analytics?
I had the opportunity to speak this week in front of several richmond business owners and managers. The topic of the talk was around web analytics and online trends. It was my hope to simplify the topic of web analytics into something actionable. To do this, it was necessary to over come the biggest burden faced by web analytics: the over-abundance of metrics and reports. Google Analytics alone gives you access to nearly 300 different metrics and dimensions, wrapped into over 80 different standard reports.
Super Admin
Jun 19, 2011
Is social media changing our sociology?
WebStrategies
Jun 17, 2011
10 useful Joomla! install modules and plugins for starting out with Joomla!: Part 2
It's been out a while now but only recently have I felt ready to make the transition to Joomla 1.6. I have been super excited about the move because it opens up some fun extra functionality that 1.5 lacked. We are, I think, at a point where migration from 1.5 to 1.6 is possible in most cases because what I believe to be some of the main 3rd party extensions are finally 1.6 compatible! So here again is my list of a few of the nicer primary 1.6 3rd party extensions that make my Life easier in developing the average website (just some little updates from the original post):
WebStrategies
Jun 2, 2011
Joomla v WordPress v Drupal v ...
I over heard a couple of guys chatting about the never ending battle of the Content Management Systems and thought I'd make a quick post. I wonder does it ultimately boil down to this, or is there more to it than meets the eye?
WebStrategies
Jun 1, 2011
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