The Challenge
A 60‑year‑old mining and industrial equipment manufacturer specializing in high‑quality ventilation systems for mining sites, commercial buildings, and industrial facilities. They lacked visibility and lead generation from their website, with outdated content and minimal organic traffic. Facing low search rankings and weak engagement, they came to Geear in July 2018, seeking to transform their online presence into a consistent lead‑generation engine. Leveraging a full website redesign, content expansion, and on‑site video content, the goal was to turn static traffic into real inquiries.
Keyword Growth
Ranked for 286 relevant keywords (19 on first page) by June 2020
Lead Volume
232 phone calls and 63 form submissions generated organically after site launch
Solutions Implemented
Full Site Overhaul
Rebuilt website in December 2018 to improve layout, mobile experience, and navigation.
Content Expansion
Developed targeted content around ventilation systems, safety standards, and mining applications to support SEO.
Search Optimization
Implemented keyword strategy to capture high‑value search terms and boosted keyword rankings.
Video Integration
Filmed and embedded videos across key pages to enhance engagement and showcase product use cases.
Conversion Rate Optimization
Streamlined calls-to-action and optimized forms to increase lead capture.
Lead Tracking Setup
Enabled call tracking and form tracking to measure lead sources and performance.
Ongoing Content Strategy
Continued content development to support sustained organic growth and long-tail visibility.
Why Geear
Industrial manufacturers trust Geear because we bridge the gap between technical complexity and digital performance. We bring deep expertise in SEO, content strategy, and conversion optimization — all tailored to the unique challenges of industrial B2B sales cycles. For this client and others like them, we didn’t just deliver a modern website — we built a repeatable, measurable inbound engine that generates real leads and long-term growth.
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