Geear & Cables Plus USA
How Geear Helped Cables Plus USA Boost Traffic, Leads & Sales
When Cables Plus USA, a manufacturer and distributor of fiber optic cables, partnered with Geear in mid-2023, their goals were clear: increase organic traffic, generate more qualified leads, and boost e-commerce sales.
With strong competition in the fiber optic cable market, the company needed a digital strategy that would strengthen its online visibility and connect with customers who were actively searching for solutions.
Geear’s SEO & Content Strategy
To achieve these goals, Geear implemented a three-part approach:
Optimize Core Website Pages
We enhanced Cables Plus USA’s static pages, including equipment pages and pillar pages for major product categories—to ensure they were fully optimized for search visibility, technical performance, and conversions.
Create Targeted Blog Content
We developed blog articles tailored to the real questions and needs of fiber optic professionals. This content not only drove new visitors to the site but also helped build trust with readers and establish Cables Plus USA as a thought leader in the industry.
Refine Existing Blog Content
We audited and updated Cables Plus USA’s existing blog library to align with SEO best practices. By optimizing headings, strengthening keyword usage, and eliminating content overlap, we improved organic visibility while keeping the site’s content library clear, relevant, and user-friendly. This strategy laid the foundation for significant improvements in both organic traffic and conversions
The Results
The impact of Geear’s SEO and content strategy can be seen clearly in the year-over-year performance data listed below:
Year 1 Growth
- Organic Sessions: 265% increase
- Total E-Commerce Revenue: 327% increase
- Online Purchases: 246% increase
- Conversions (Key Events): 1,129% increase
- Engagement Rate: 66.28% increase
- Phone Calls: 248% increase
Working with the Geear team has been a great experience. From marketing strategy to content focus and advertising, Geear has aided in improving every aspect of our e-commerce footprint.We had aspirations to increase our website visibility and monthly revenue. The Geear team listened to our goals and developed a plan of attack to help achieve them, and the results speak for themselves. Through great project management and SEO guidance, we have consistently improved our website metrics year over year and are projected to grow more this upcoming year.
—Brian Mullsteff
Vice President at Cables Plus USA
Ready to Grow Your Business with Geear?
By optimizing core site pages and creating customer-focused blog content, Geear helped Cables Plus USA not only achieve but exceed their digital marketing goals. The results highlight the power of a well-executed SEO and content strategy. One that drives measurable business growth year after year.
If your business is ready to boost organic traffic, increase leads, and grow e-commerce revenue, Geear can help.
