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Formerly WebStrategies Inc

From Fragmented Tactics to Full-Funnel Growth: A Manufacturer's Digital Turnaround 

See how we increased organic website traffic by 50%, cut advertising cost-per-lead in half, and helped this manufacturer exceed its sales goals.

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The Challenge

Founded in 1976, this material handling equipment manufacturer had built a solid reputation producing semi-automatic, automatic, and robotic stretch wrapping machines, along with protective systems for industrial spaces. But as they expanded their product lines and custom solutions, their digital presence lagged behind.

Before partnering with Geear in late 2019, their digital marketing efforts were minimal—consisting of low-budget pay-per-click (PPC) ads and sporadic content creation with no clear strategy. With limited internal resources and little insight into campaign performance, they needed a partner to help them scale strategically and meet aggressive revenue goals.

 

Fragmented Efforts

Disconnected tactics and minimal content led to inconsistent marketing performance.

Limited Visibility

Without proper tracking, the team couldn’t measure ad effectiveness or ROI.

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Resource Constraints

A small internal team lacked the time and tools to execute a scalable strategy.

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Cost-Efficient Leads

Cost per lead from digital advertising cut in half compared to 2019.

Increased Web Traffic

50% increase in organic traffic to the website

Solutions Implemented

  • Strategic Digital Roadmap

    Geear developed a full-funnel marketing strategy aligned with the company’s goals: 20% revenue growth, increased brand awareness for their pallet wrapper product line, and stronger visibility near their three main distribution centers.

  • Advertising Optimization

    Refined Google Search campaigns and launched high-impact Google Display advertising to improve targeting, expand reach, and increase conversions—all while reducing spend.

  • Website Performance Enhancements

    Made technical updates to improve site performance and user experience, setting the stage for better organic rankings and more efficient lead capture.

  • Robust Content Marketing Plan

    Created educational blog posts, targeted industry pages, and optimized product content designed to increase relevant site traffic, help end-users find the information they need, and convert more visitors into qualified leads

  • eCommerce Expansion

    In 2020, the strategy evolved to include a new website and eCommerce capabilities, setting a strong foundation for scalable growth.

  • Recovered Abandoned Cart Revenue

    Created an abandoned cart workflow that sends two follow-up emails after a shopper leaves without purchasing. This sequence has run over 1,000 times and recovered $68,000+ in revenue in just one quarter.

  • Improved Marketing Attribution and ROI Insights

    HubSpot dashboards and BigCommerce data are combined to show marketing source effectiveness, helping the team prioritize high-ROI channels like paid social and email—both of which drive higher average order values.

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Partnering with Geear has transformed how we approach online marketing and website development. With the success we’ve seen working with them we believe more than ever that our online presence is key to building our business. We greatly appreciate the level of involvement that we have with them in making decisions and taking action that has resulted in strong performance and measurable return on investment. We have seen huge growth in our web leads that have resulted in closing large sales and adding new distributors.

Michael Kroencke

Handle It Sales & Marketing

Why Geear

Since partnering with Geear, Handle It has seen measurable improvements across the board—from stronger lead generation and personalized outreach to recovering revenue from abandoned carts.

Interested in learning more? 

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