Signals from the Field

The Challenge: Outgrowing Act-On

Our manufacturing client has been using Act-On for their email marketing campaigns for several years, and it is integrated with their on-premise Microsoft Dynamics CRM via nightly batch updates. However, they faced growing frustrations:

• Difficulty setting up workflows
• Inconsistent workflow performance
• Limited platform usage (primarily quarterly emails)
• Underutilized landing pages for regional sales managers

Salesforce is a powerful CRM platform, but its value is only as good as the data that lives within it. For industrial manufacturers, poor data quality in Salesforce can lead to missed opportunities, wasted time, and frustration for sales and marketing teams alike.

Integrating Salesforce with HubSpot can help enhance your Salesforce data quality and usability, leveraging HubSpot's intelligence to fill in gaps, correct inaccuracies, and surface valuable insights.

In today's competitive landscape, alignment between sales and marketing is more critical than ever. However, many industrial manufacturers struggle with disconnected systems and processes that create blind spots and missed opportunities.

Integrating Salesforce and HubSpot can help close the loop between sales and marketing, providing full visibility into a lead's journey and enabling seamless handoffs between teams.

As an industrial manufacturer, your sales team likely relies on Salesforce to manage customer relationships and close deals. But if your marketing activities are disconnected from your Salesforce data, you miss valuable opportunities to nurture leads and drive growth. 

Integrating Salesforce with HubSpot's marketing automation platform can help you amplify your Salesforce data and elevate your marketing efforts.