Signals from the Field

Measuring the success of a digital ad campaign depends on several factors, including the purpose of the campaign, who you’re trying to reach, and the outcomes you want to influence. But one thing it should not be measured by is whether or not you, personally, are seeing the ads.

Understanding the effectiveness of your digital marketing efforts is critical for credit union marketers. Recently, Origence, one of the leading providers of online loan and account application platforms, introduced a new way to track applications through Google Analytics 4 (GA4). 

This change impacts how you measure member engagement, application completions, and campaign success. From what we have gathered, this impacts applications from Origence's arcDX platform. Here’s what you need to know.

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

Online marketing is our area of focus and when given a limited marketing budget, online is where we'd choose to spend it. But that's not to say offline/traditional advertising campaigns are obsolete or don't produce a return. How much of a return isn't always clear, but with the ability to measure online engagement, we can start to get an idea. That is to say in 2010, most offline brand and promotional campaigns will have a great impact online. By using the proper methods and techniques, we can measure these online impacts, developing an understanding for how effective our offline campaigns really are.