Signals from the Field

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. 

Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union.

The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.

When QR codes started popping up everywhere, they seemed like a great idea. After all, smartphones were becoming more pervasive by the second, and the little scannable black and white boxes in the windows of small businesses seemed logical, useful, and even a little exciting. They were meant to be the bridge between offline and online marketing. But a bridge is only worth having if people use it to cross over.

In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.

Do you still have a landline? How about a cable TV subscription? 10 years ago, these may have been strange questions; however, in 2013, not as much. A recent survey done by eMarketer showed only 60% of US internet users have a cable TV subscription, while 23% of users have kicked their cable subscription to the curb altogether.

Most everyone has a cell phone and about 50% of them are smart-phones. This presents a great marketing opportunity for business but it seems others perceive a violation of privacy and other concerns.

It's time to get more serious about mobile. Projections have smartphone and tablet purchases outselling computers in 2011. Google predicts more searches will be done from mobile device than desktop devices by the end of 2012. People are viewing your website from a mobile device as we speak. What do you do, where do you look and what do you need to know about how the new wave of mobile activity is affecting your website and your ability to sell online?

What IS a Mobile website

A mobile website is a website specifically designed for mobile phones. The width and general graphical dimensions are optimized so that they fit perfectly on a small screens. A mobile website has 3 important features: It is brief. It is concise and it is fast.