Signals from the Field

In recent months, Google has rolled out an AI-powered overview feature directly in search results. This addition to the SERPs (Search Engine Results Pages) is designed to provide quick, concise answers to user queries. 

But how does it impact credit unions specifically—and what can you do to ensure your site appears in these new results? Below is a summary of what our Inbound Marketing Strategist, Nick D’Amato, has discovered through several months of reviewing Google's AI Overviews for credit unions.

Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads.

Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending.

In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms?

Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.

In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.

Google’s local business directory changes so frequently that it’s difficult to keep track of the most recent iteration.

It’s a bird! It’s a plane! No, wait, it was a bird. Google Hummingbird to be exact, and it’s yet another new way for Google to rank the web.

Today, Google unveiled their new real-time search feature. It's still very new, even in internet terms, but what we see in the video below as well as in our own field tests is that results populate starting from when the search results page loads (so to take advantage of the new opportunity for visibility, it's a "right place at the right time" kind of thing). Most of these results are tweets or recently crawled articles/blogs on the topic. Our tests have shown tweets to show up with about a 10-20 second delay from when they were originally published. Not bad.