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How Credit Unions Can Still See Results with Social Media Advertising in 2025

How Credit Unions Can Still See Results with Social Media Advertising in 2025

How Credit Unions Can Still See Results with Social Media Advertising in 2025

Should you still have a Social Media ad budget? 

Have AI bots taken over, or do real people still regularly engage across Meta ad inventory? 

Is Meta still a trusted digital advertising platform for credit unions? 

We strongly recommend factoring social media into your marketing plan, but stay informed and vigilant, keeping up with frequent shifts and updates.

Christina Odom

Christina Odom

Jun 17, 2025

Google Marketing Live 2025: What Credit Union Marketers Need to Know

Google Marketing Live 2025: What Credit Union Marketers Need to Know

Google Marketing Live 2025_ What Credit Union Marketers Need to Know

Every year, Google Marketing Live (GML) unveils a host of new ad tools and AI-driven capabilities. While the announcements sound exciting - keywordless targeting, smarter automation, and new AI assistants - marketers at credit unions need to approach them with a critical eye.

At WebStrategies, we specialize in digital advertising for credit unions, and we’ve learned that Google’s “default” solutions often optimize for media spend rather than meaningful credit union results. Rather than jumping in headfirst, we’re taking a cautious, data-driven approach, testing what’s new, measuring what works, and scaling only what delivers.

Here’s a breakdown of what we’re watching and how credit unions can benefit responsibly.

Christina Odom

Christina Odom

May 31, 2025

What Is MCP and Why It’s a Potential Game-Changer for Credit Union Marketers Using HubSpot

What Is MCP and Why It’s a Potential Game-Changer for Credit Union Marketers Using HubSpot

What Is MCP and Why It’s a Potential Game-Changer for Credit Union Marketers Using HubSpot

 

I’ve worked in digital marketing since 2007, and I’ve never seen a technology disrupt the way we do marketing as quickly as AI. The latest innovation, which is flying under the radar, may be one of the biggest steps forward we’ve seen since the launch of ChatGPT. It’s called MCP.

So what is MCP? And why should credit union marketers care? 

Let’s break down what it is, what it can do, and why it makes tools like HubSpot more important than ever for a credit union. 

Chris Leone

Chris Leone

May 20, 2025

What Credit Unions Should Know About Marketing Tracking Pixels & Data Privacy

What Credit Unions Should Know About Marketing Tracking Pixels & Data Privacy

What Credit Unions Should Know About Marketing Tracking Pixels & Data Privacy

Understanding Tracking Pixels and Data Privacy

Data privacy is a growing concern in the credit union world, and rightfully so. Recently, some articles have raised alarms about tracking pixels, painting them as a security risk or a privacy threat. While it’s true that some tracking technologies have been misused, it’s important to distinguish legitimate concerns from misconceptions—and to recognize that responsible use of tracking pixels is both safe and necessary for a credit union's digital marketing efforts.

Chris Leone

Chris Leone

Feb 20, 2025

How Meta Advertising Policies Affect Credit Union Marketing

How Meta Advertising Policies Affect Credit Union Marketing

Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.

WebStrategies

WebStrategies

Mar 12, 2024

Social Media Advertising Examples for Credit Unions

Social Media Advertising Examples for Credit Unions

facebook-ads

Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message.

Kristin Harrison

Kristin Harrison

Nov 2, 2023

Video Advertising for Credit Unions

Video Advertising for Credit Unions

A credit union that has funds in the marketing budget available for brand advertising may consider YouTube or CTV. We've seen success for credit unions driving brand awareness since these rapidly growing channels are cost-effective and scalable. To illustrate the growth of these two platforms:

Shelly Goodman

Shelly Goodman

Jul 7, 2023

LinkedIn Advertising to Generate Leads for B2B Manufacturers

LinkedIn Advertising to Generate Leads for B2B Manufacturers

Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.

Shelly Goodman

Shelly Goodman

Jun 9, 2023

2023 Credit Union Digital Marketing Benchmarks

2023 Credit Union Digital Marketing Benchmarks

Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results. 

Shelly Goodman

Shelly Goodman

May 11, 2023

How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits

How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits

Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.

Shelly Goodman

Shelly Goodman

Mar 31, 2023

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