Top Metrics for Online Paid Ad Campaigns
Metrics Drive Decisions
John Marin
Oct 9, 2015
How To Understand The Customer Journey
The customer experience is more fragmented than ever.
Chris Leone
May 28, 2015
6 things small business websites can do to improve leads and sales
A report came out recently about how small & medium sized business (SMBs) owners intend to invest their digital marketing dollars in 2015. When asked which marketing channel they intend to increase investments, 49% said their websites, 6 percentage points ahead of any other digital marketing channel.
Neal Lappe
Apr 22, 2015
Web Analytics - Creating a Foundation for Marketing Success
An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the greatest deficiency among marketing agencies is their lack of analytics and meaningful KPIs. See chart below.
Neal Lappe
Sep 8, 2014
Evolve Your Website With Conversion Optimization
Author note: the article below was originally published on the Richmond Times Dispatch. As one of my most shared articles to date, I’m reposting it here on the WebStrategies blog.
Chris Leone
Sep 4, 2014
Ready for marketing that actually delivers?
Let's build something measurable together.
Talk to the Team