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Performance Max vs. Traditional Google Ad Campaigns: Unlocking Success

Performance Max vs. Traditional Google Ad Campaigns: Unlocking Success

Performance Max vs. Traditional Google Ad Campaigns_ Unlocking Success

In the ever-evolving world of digital advertising, B2B companies are constantly seeking the most effective strategies to generate leads and drive sales.

A recent case study conducted by WebStrategies Inc. sheds light on the performance of Google's Performance Max (PMAX) campaigns compared to traditional Search and Display campaigns for two B2B clients.

Let's dive into the findings and explore what they mean for your advertising strategy.

Christina Odom

Christina Odom

Sep 4, 2024

Case Study: Digital Strategy for an Industrial Services Company

Case Study: Digital Strategy for an Industrial Services Company

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Conexus, a building automation system provider, partnered with WebStrategies in March of 2020, a time when businesses were turning more to digital marketing as a means to attract leads. The company had previously gotten leads from referrals and sales cold calls but hadn't implemented any digital tactics.

WebStrategies strategized and executed a multi-pronged digital approach to bring qualified leads in for the company as quickly as possible. 

Carrie Dedrick

Carrie Dedrick

Nov 19, 2021

Manufacturing Marketing Case Study

Manufacturing Marketing Case Study

In general, manufacturers have been slower to embrace digital marketing compared to some of their B2B counterparts in other industries. As they do shift their marketing budgets gradually towards digital, they often see impressive results and are then eager to try more inbound marketing tactics.

When this manufacturing client began working with WebStrategies in 2016, they quickly realized the importance of developing a digital marketing strategy. In turn, they have broadened their opportunities to generate leads in very niche target markets and generated impressive results from their digital strategy.

Kelly Browning

Kelly Browning

Nov 26, 2020

[Case Study] Mining Equipment Manufacturer Marketing

[Case Study] Mining Equipment Manufacturer Marketing

When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited to help.

Even large manufacturers are often challenged when it comes to marketing, especially transitioning to a more digital focus. Our client found themselves with a surplus of replacement parts and lacking the expertise to advertise them effectively.

Kelly Browning

Kelly Browning

May 5, 2020

[Case Study] Marketing for Manufacturing Company

[Case Study] Marketing for Manufacturing Company

Manufacturing marketingManufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and potential customers, B2B customers included, are doing most of their research online before making a purchase. 

Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.

Kelly Browning

Kelly Browning

Jul 6, 2019

Credit Union Marketing Case Study: Establish Marketing ROI

Credit Union Marketing Case Study: Establish Marketing ROI

When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking.

While their initial priorities were to accurately measure the effectiveness of their marketing, and increase auto loans, mortgages, and new checking account inquiries, in a short amount of time they've seen those goals realized as well as some impressive results they weren't necessarily expecting.

Kelly Browning

Kelly Browning

Mar 20, 2019

Case Study: Measuring Credit Union Marketing Results

Case Study: Measuring Credit Union Marketing Results

credit-union-tactic-page-tape-measureThe ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey.

Credit unions without a system for accurately measuring marketing results struggle to prove ROI and to justify their marketing budgets, only putting them further behind other credit unions and banks who are more digitally savvy. 

Kelly Browning

Kelly Browning

Feb 2, 2019

Case Study: Community Bank Marketing

Case Study: Community Bank Marketing

Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions, and trying to break through to potential customers is proving to be increasingly difficult. Without reaching them online, it's even harder.

Here we'll spotlight the digital marketing approach that helped a locally owned and operated Community Bank generate new loan applications and new accounts.

Kelly Browning

Kelly Browning

Jan 26, 2019

Marketing Case Study: HVAC Home and Commercial Services

Marketing Case Study: HVAC Home and Commercial Services

While well-established in their local market before partnering with us, our HVAC client had not been consistent with digital marketing efforts and found themselves lagging behind their competitors online.

As a result, they were not generating the amount of online leads needed to meet their growth goals, and did not have a process in place for effectively maintaining contact with their customer base.

Kelly Browning

Kelly Browning

Jun 22, 2018

Case Study: Security Marketing Strategies

Case Study: Security Marketing Strategies

When we began working with a rural, family owned security alarm company, they were a well-established provider of residential and commercial security.

They wanted to improve their reach and visibility to their target market, and with our specialty in marketing for security companies, we have seen impressive results that have compounded over time.

Kelly Browning

Kelly Browning

Nov 4, 2017

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