The Five Traits of Effective Pop-Ups & Call-Outs
Let's face it. Website pop-ups are one of today’s most loathed website tactics.
You hate them. And so do many others.
And yet, they're everywhere. What gives?
Chris Leone
Sep 16, 2016
How To Repurpose Content And Increase Your Output (8 Practical Examples You Can Implement Today)
For years, you’ve been hearing how important content is to your online marketing game plan. In 2016, over half of both B2B and B2C marketers are planning to increase their investments in content marketing. The challenge is overcoming the time and financial investment to create a meaningful volume of great content.
Chris Leone
Sep 12, 2016
3 Questions that will Change Your Sales Conversations
One of the biggest challenges for the B2B sales force is that today’s buyer is more educated than ever. According to Forrester, 74% of the buyer's journey is made anonymously online. This staggering statistic suggests that by the time you meet a potential customer face-to-face, the information presented in that first meeting must be compelling and engage the buyer in the sales process.
To make that first meeting count, according to Anthony Innarino, you need to answer three questions for the potential buyer:
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Kristin Harrison
Sep 2, 2016
Security Products Marketing: Competing with Cable Companies
If you own a small to mid-size alarm company, you’ve probably noticed that competition is coming from more than just other security companies these days. Aside from competing with the big security corporations, DIY, and other dealerships, alarm companies have to contend with cable, phone and internet service providers offering security and home automation solutions.
Preston Kendig
Sep 1, 2016
4 Reasons Credit Union Marketing Strategies Fail
At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.
Chris Leone
Aug 26, 2016
Marketing CRM Adoption Is On The Rise
In the last fifteen years, digital marketing budgets have gone from table scraps to approaching the lion’s share. This is due, in large part, to shifts in consumer attention and innovations in digital technology.
Chris Leone
Aug 23, 2016
WebStrategies Welcomes Brittany Judge
WebStrategies Inc., is proud to announce the addition of Brittany Judge to its team. An experienced content marketer, Brittany will help the company’s broad spectrum of clients relate to their target audiences and convert leads into customers. Her expertise in inbound marketing strategies provides a strong foundation for success.
Chris Leone
Aug 16, 2016
The Digital Marketing Lifecycle
Marketing is a never-ending moving target. At its core, you’re simply trying to be in the right place at the right time with the right solution. This component of marketing never changes. The execution, on the other hand, is in continuous state of flux, and knowing when to jump on a new idea can make all the difference between success and failure.
Chris Leone
Aug 11, 2016
5 Credit Union Digital Marketing Challenges
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union.
The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.
Chris Leone
Aug 6, 2016
6 Easy Credit Union Marketing Strategies To Boost Results Online
A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.
Neal Lappe
Aug 5, 2016
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