Social Media Advertising Examples for Credit Unions
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message.
Kristin Harrison
2 Nov 2023
4 Credit Union Marketing Plan Ideas + How To Take Action Now
Do a quick search for “credit union marketing strategies”, “credit union marketing plan” – or even “how to market a credit union”. You’ll find a lot of the same, thin recommendations over and over again.
Most articles focus on guerrilla marketing, direct mail, in-person relationship management, and other suggestions that are not even really strategies.
What’s not covered in depth is online marketing strategies for credit unions.
Brian Marsh
10 Oct 2023
Video Advertising for Credit Unions
A credit union that has funds in the marketing budget available for brand advertising may consider YouTube or CTV. We've seen success for credit unions driving brand awareness since these rapidly growing channels are cost-effective and scalable. To illustrate the growth of these two platforms:
Shelly Goodman
7 Jul 2023
Quick Start Guide to ChatGPT for Manufacturers
ChatGPT and other AI tools have taken the world by storm. When ChatGPT was first released, people in countless professions worried that it might threaten their jobs. Now after several months of application, the realization is that AI is a powerful tool with enormous potential to disrupt how business is done. And those who use it regularly find it becomes more helpful the more they use it.
Shelly Goodman
24 Jun 2023
Track your Pipeline from Prospect to Close with HubSpot Deal Stages
Lack of activity in the sales funnel is the single biggest contributor to lack of success in sales, and your sales pipeline is the hub. It remains the most important metric for success. HubSpot reports that companies that master pipeline management see 28% higher revenue growth. So it's more than keeping your pipeline full - it must be well-managed to continuously achieve desired results.
Kristin Harrison
21 Jun 2023
3 Ways ChatSpot Can Improve Marketing ROI
Shelly Goodman
14 Jun 2023
Is HubSpot Secure Enough for Credit Unions?
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information.
There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
WebStrategies
13 Jun 2023
LinkedIn Advertising to Generate Leads for B2B Manufacturers
Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.
Shelly Goodman
9 Jun 2023
The Rise of Generative AI: How Credit Unions Can Leverage It
Generative AI has emerged as a game-changing technology, revolutionizing the digital world in unprecedented ways. From industry advancements to the potential for credit unions to leverage this technology, the impact of generative AI cannot be overstated.
Shelly Goodman
27 May 2023
What Credit Union Marketers Should Know About GA4
WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.
Shelly Goodman
26 May 2023
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