Signals from the Field

We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move forward with content marketing because you don't know where to start. Where does the content go? What should it be about? And who is going to write it all??

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now.

As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.  

Sometimes the grass really is greener.

Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online presence to generate more business from their website as consumer buying decisions have shifted heavily towards online.

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.

There aren't a lot of people saying this, but direct mail marketing is dead.

Actually...

Direct mail can still earn pretty remarkable returns, especially in certain industries.

But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.