How much should your company spend on marketing in 2018?

On a recent Facebook Live, we discussed some of the factors impacting marketing budgets for 2018.

From what has transpired in 2017, what's projected in 2018, to what is working best in digital marketing and what to pull back on, our broadcast covers many of the considerations when finalizing your marketing spend for 2018.

When we began working with a rural, family owned security alarm company, they were a well-established provider of residential and commercial security.

They wanted to improve their reach and visibility to their target market, and with our specialty in marketing for security companies, we have seen impressive results that have compounded over time.

Employing the right mix of digital marketing has become essential for financial services organizations. Here we'll spotlight the combination that proved successful for a California credit union we work with.

Credit Unions across the country, regardless of asset size, all want the same things. They want to grow their existing membership base while increasing their share of wallet.

The digital landscape is saturated with unique credit union marketing strategies aimed at attracting new members and spreading their message across multiple channels. The question remains: what are the most effective ways to increase loyalty among existing members?

ADA Compliance is quickly becoming a major concern for Credit Unions across the country. In this post, I'm going to break down what ADA compliance is, how it applies to credit union websites, how to tell if you're compliant, and what to do if you're not. 

I'll continue to update this post as new information becomes available.

Do you know your wildly important business goals? 

In our recent survey of security providers, the most common marketing challenge was generating new quality leads, followed by figuring out where to focus marketing efforts.

Of course the latter is all about figuring out the best way to bring in those all important quality leads, at the best ROI. Many security companies aren't sure what they'll need to spend on marketing to generate results and where they should focus those funds.

Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful?

And why aren't more credit unions taking advantage of this technology?