Signals from the Field

When implementing HubSpot at your credit union, it's easy to think it is primarily a marketing tool.

However, involving other departments early in the process is crucial to truly maximize HubSpot's value. This article will explore which departments you should engage in and why their early involvement is significant.

Implementing new software like HubSpot at your credit union can be a game-changer for your marketing efforts, but laying the groundwork for success is crucial. 

Preparation ensures your HubSpot implementation is smooth, efficient, and effective. In this post, we'll explore the steps you should take in the first 6 months to set your credit union up for success with HubSpot.

Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.

On March 5, 2024, HubSpot rolled out significant updates to its pricing model that will affect how the platform is sold to new customers. Here's an overview of the key changes and what they mean for businesses using or considering HubSpot.

You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.

In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA.

You know the difference between your credit union and local and national banks. Banks can’t compete with your interest rates. You also know that you provide more personal, attentive customer service than banks.

We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions.

Last update: November 2023