• I'm spending money on online ads, but I'm not getting qualified leads from them
• Only spammers fill out my website's contact form 
• My website loads slowly
• My website isn't ranking well in Google
• All of my business comes from offline, so I don't update my website
• I'm not sure which metrics I should track

As social media platforms grow in usership, they have become a crucial part of inbound marketing. As of April 2018, Facebook has reported over 2 billion monthly active users in the world. In the United States alone, over 200 million people have a Facebook account. Almost 70% of Americans say that they use Facebook on their desktop or phone.

Watch our Credit Union Marketing Webinar:

When Credit Unions should (and should not) invest in the most popular digital marketing tactics

Security Marketing Webinar

There are significant differences in how each generation prefers to communicate and make purchase decisions online, and differences in security needs across the generations.

Segmenting your prospective and existing customers based on their age group allows you to create more effective messaging that better resonates with your audience and produces stronger results for your company. 

In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.

While well-established in their local market before partnering with us, our HVAC client had not been consistent with digital marketing efforts and found themselves lagging behind their competitors online.

As a result, they were not generating the amount of online leads needed to meet their growth goals, and did not have a process in place for effectively maintaining contact with their customer base.