2019 Community Bank Marketing Survey Results

We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and where they're experiencing the biggest marketing challenges.

When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking.

While their initial priorities were to accurately measure the effectiveness of their marketing, and increase auto loans, mortgages, and new checking account inquiries, in a short amount of time they've seen those goals realized as well as some impressive results they weren't necessarily expecting.

These days, banking conferences aren't the stuffy, boring conferences of old. They can be full of enthusiasm, innovation and great ideas for evolving your bank to keep up with an increasingly digital world.

Here we're highlighting just a few of the conferences that stand out for Community Banks to attend. Go to learn, network, and be inspired, and have some fun while you're at it! 

This is certainly not a full list of all of the conferences Community Banks should consider, but we think these are worth considering in 2019. If you've attended any of these in the past, let us know in the comments below! Have a can't miss conference to add to the list? Let us know that too!

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need.

There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.  

Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions, and trying to break through to potential customers is proving to be increasingly difficult. Without reaching them online, it's even harder.

Here we'll spotlight the digital marketing approach that helped a locally owned and operated Community Bank generate new loan applications and new accounts.