Marketing Budgets - How much should you spend on marketing?
This is an update to a post written previously about marketing budgets, and includes an update about what companies are spending on marketing activities; including digital marketing, search marketing and social media. The two sources of data are Forester Research and the CMO Survey, an organization dedicated to marketing insights and supported by Duke University and McKinsey.
Neal Lappe
Oct 19, 2014
Sales skills - 4 steps for moving prospects to sales
Various studies report that only about 4-7% of B2B buyers are in the buying mode for a particular product or service at any given time. Other studies report that anywhere from 55-70% of a B2B buyer’s purchasing journey is done anonymously – activities of which sellers aren’t aware. While these stats vary based on a variety of issues and conditions, they are indicative of the typical B2B purchase journey. If B2B buyers aren’t always in the buying mode and so much of the buyer’s journey is done without us sellers even knowing what’s going on, how can B2B sales professionals operate in order to seize sales opportunities?
Neal Lappe
Oct 9, 2014
How To Hire A Digital Marketing Agency
If you're a business owner or in charge of your company's marketing, you're probably solicited non-stop by digital marketing agencies. Each company claims to offer something others can not. Each claims it can solve your online marketing challenges.
WebStrategies
Oct 2, 2014
Planning For Holiday PPC Success
The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.
WebStrategies
Sep 25, 2014
Sales skills - 3 steps to get in front of a prospective buyer
This article is about you getting in front of prospective buyers. It outlines 3 efficient, straightforward steps that give you the best chance to get in front of the right people.
Neal Lappe
Sep 24, 2014
Optimizing For The Cross Device Experience
Author note: the following article was originally published on the Richmond Times Dispatch. I’m reposting my original article below with the intention of adding to this piece over time.
Chris Leone
Sep 12, 2014
Sales Skills - 4 Tools to Overcome Objections
You will likely see many different kinds of buyers in your journey to become an elite salesperson; and many of these buyers will be different, value different things, think differently, and respond differently to various behaviors. Consequently, no matter how good you are, you’ll have to deal with buyer objections when trying to sell your product or service. This article describes 4 important tools to have in your “sales bag” that will help you overcome buyer objections.
Neal Lappe
Sep 12, 2014
The Basics of Display Advertising
Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch.
Chris Leone
Sep 10, 2014
Web Analytics - Creating a Foundation for Marketing Success
An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the greatest deficiency among marketing agencies is their lack of analytics and meaningful KPIs. See chart below.
Neal Lappe
Sep 9, 2014
Evolve Your Website With Conversion Optimization
Author note: the article below was originally published on the Richmond Times Dispatch. As one of my most shared articles to date, I’m reposting it here on the WebStrategies blog.
Chris Leone
Sep 5, 2014
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