Top Metrics for Online Paid Ad Campaigns
Metrics Drive Decisions
John Marin
Oct 10, 2015
Digital marketing and customer engagement - should your firm have a mobile app?
There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the convenience of mobile apps, you might think every company needs one. Well, think twice about making that investment.
Neal Lappe
Sep 31, 2015
The 4 best selling skills I've ever paid to learn
If you’re in the role of salesperson yourself or you’re footing the bill for a sales team, how do you know what selling skills training is best? What skills are actually “trainable” and how will your investments in sales training pay off the most?
Neal Lappe
Sep 17, 2015
The Control Freak's Guide to Digital Marketing Delegation
You’re a business owner wanting to work on your business instead of in your business.
Chris Leone
Sep 14, 2015
Sales Process - How a weak one can make a good man turn bad
Does your company have a strong sales process? Most small businesses don’t because often times the leader, the entrepreneur-CEO, has exceptional talents in some kind of technical background but doesn’t understand how to build a sales organization...and frequently doesn’t have the interest to create one. This article is about how your sales process can impact your people and the effectiveness on your sales organization.
Neal Lappe
Sep 6, 2015
The fascinating ways Richmonders use the internet and other media resources
Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services. The purpose of the survey was to gain a deeper understanding of how consumers use various media resources when they are shopping for products and services, and share this information with the local business community so they can better serve their customers.
Neal Lappe
Sep 6, 2015
Three Digital Tactics With High Failure Rates, And How To Avoid Them
Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and why it is they fail.
Chris Leone
Aug 29, 2015
Sales Incentive Pay Plans for Small Business Salespeople
In a recent post, Small Business Salespeople – a Formula to Follow, I outlined 5 important elements to a successful sales program for smaller businesses. This article focuses on one of those elements – having the right sales incentive compensation plan that helps to create a motivating environment.
Neal Lappe
Aug 23, 2015
Success of Small Business Salespeople - a Formula to Follow
Small businesses struggle to find and retain good salespeople. This article points out five important elements for salespeople to contribute to the growth and success of small businesses.
Neal Lappe
Aug 14, 2015
Onsite Local SEO For Multi-Location Businesses
Local SEO has two main parts: Onsite and offsite. If you own a multi-location business, the opportunity for local SEO is great, and onsite optimization is very straightforward. The first step to improving local SEO is providing your site visitors with useful, unique information about each of your locations. The second step involves making sure to include a few technical details. Below are best practices for completing both:
WebStrategies
Jul 31, 2015
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