Fractional Sales Management - 5 Things to Expect
Many small businesses don’t have a sales team large enough to justify a person whose role is to be the sales manager. Often, the business owner or a marketing manager might have managing the sales team as part of his/her responsibilities. In other cases, it gets delegated to an admin person just because the sales people need to report to somebody.
Neal Lappe
Nov 16, 2015
Qualifying Inbound Prospects
As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you know and how you solve problems. In this article, you will learn more about how research has revealed the best type of B2B salesperson.
Kristin Harrison
Nov 13, 2015
What Is The Best Digital Marketing Formula?
If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue, investing in the wrong strategies is a costly mistake.
Chris Leone
Nov 7, 2015
Are you expecting long-term results from short-term tactics?
There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-
term, and certain tactics that will allow you to achieve more sustained, long-term results. Depending on your goals, both short-term and long-term digital marketing tactics can play a valuable role in your larger digital strategy. Below we discuss the advantages of each, as well as how they can be beneficial in developing your overall marketing strategy.
WebStrategies
Nov 4, 2015
Fractional sales manager - do you need one?
Owners of small businesses don’t make good sales managers. That’s a generalized statement but one that is true more often than not. I’ve seen countless examples of this and have developed an action plan to deal with this phenomenon. This article summarizes the action plan.
Neal Lappe
Oct 32, 2015
How To Build Useful Digital Marketing Dashboards
If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard reports can provide at-a-glance clarity around current digital marketing efforts with a focus on how digital marketing efforts are contributing to meaningful business results.
WebStrategies
Oct 30, 2015
Create a selling machine - combining inbound & outbound marketing
If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing automation platforms like Hubspot have proven very effective and many of our clients are seeing remarkable results, if you’re in sales and have quotas to hit, you need to consider investing some time and money into outbound marketing. The combination of a good, persona-based inbound and outbound marketing program can create a powerful "selling machine".
Neal Lappe
Oct 25, 2015
Use Metrics to Create Line-of-Sight that Motivates Employees to Achieve Shared Goals
You probably already know some of the top methods to increase and retain employee motivation and engagement, such as providing:
John Marin
Oct 24, 2015
The Five Critical Elements of Effective Marketing
Neal Lappe
Oct 15, 2015
What Is The Right Inbound and Outbound Marketing Mix?
Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two primary forms of marketing to potential customers. Understanding the proper mix between the two can be vital to the success of your business.
Chris Leone
Oct 14, 2015
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