Signals from the Field

Auto loan campaigns have been the bread and butter of credit union marketers for as long as we have worked with credit unions. We would be hard-pressed to find a credit union that is not interested in advertising their auto loans and doesn't consider them a high priority.

But suddenly, auto loan campaigns aren't effective and it's not the campaign's fault. The current vehicle shortage caused by the semiconductor chip shortage means that there is very limited inventory for those who do want to purchase. Thus, even a perfectly optimized campaign is going to struggle to result in auto loan applications (especially those that result in funded loans). 

Credit unions have to consider their options in such a tricky time and decide how best to proceed.

What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.

Working with equipment manufacturers, we hear it all the time: "We can't produce website content." Many of our clients have tried content marketing in the past and it failed. Why? They have gone about it the wrong way. 

What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.

After a tumultuous year, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics are showing the strongest return on investment.

Our survey found that approaches to digital marketing dramatically changed from 2020 to 2021, and the data we collected is now available to you. 

What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.

Prior to partnering with WebStrategies in November of 2019, our client that manufactures robotic pallet/stretch wrapping machines was not using digital marketing to its greatest potential. They used pay-per-click advertising (PPC) with a budget of roughly $2,000-$2,500 per/month and produced some content here and there but lacked the time and resources to develop and follow an overarching strategy that would lead to consistent, measurable results. 

They sought a partner that could lead the way in digital, crafting a strategic plan that aligned with their business goals for growth. Enter WebStrategies.

Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 

What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.

No, your phone's microphone isn't spying on you.