Signals from the Field

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

In the last fifteen years, digital marketing budgets have gone from table scraps to approaching the lion’s share. This is due, in large part, to shifts in consumer attention and innovations in digital technology.

WebStrategies Inc., is proud to announce the addition of Brittany Judge to its team. An experienced content marketer, Brittany will help the company’s broad spectrum of clients relate to their target audiences and convert leads into customers. Her expertise in inbound marketing strategies provides a strong foundation for success.

Marketing is a never-ending moving target. At its core, you’re simply trying to be in the right place at the right time with the right solution. This component of marketing never changes. The execution, on the other hand, is in continuous state of flux, and knowing when to jump on a new idea can make all the difference between success and failure.

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union.

The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.

As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your investment.

Fortunately, the online world offers a detailed level of tracking and measurement that helps us better understand the return on our digital investments.

As your competitors become more savvy with online advertising, finding an edge becomes critically important. Otherwise, you risk doing overdoing all the same tactics as your competitors.

While many businesses obsess over new customer acquisition, finding ways to increase current customer value has become an untapped resource. Cross-selling through remarketing is the answer to a question not enough businesses are asking; that question being “how can I increase the average value of a customer through online channels?”