Signals from the Field

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed. Interest in content marketing is rising by leaps and bounds and it has become a focal point for nearly all marketers and businesses.

Active listening is the #1 skill for a salesperson.  According to experts, we spend 49% of our day listening.  If we spend so much time listening, we should strive for proficiency.  And for salespeople, it pays to be a good listener even though the skill is often underutilized.

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. 

Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."

Not long ago, I sat with the whole newly merged WebStrategies group for the first time since our retreat in October 2016. I probably didn’t truly understand the breadth of the amazing resources we have in human capital until that day.

The Australian Open is the first Grand Slam tennis tournament of the season and this year the tournament has been extraordinary.  Four all time greats made it to the finals:  Serena vs Venus, and Federer vs Nadal. The greatest tennis player of all time, Serena Williams, is history in the making. Her older sister, Venus, 36 years old, in her first final since 2009.  Federer and Nadal, one of tennis’ greatest rivalries of all time, played in their 12th final.  Serena and Roger were the ultimate champions however, all four of them won.

Death is part of life. It happens to all of us. Nobody knows that better than you. 

In our fourth episode of WebStrategiesLive, we discussed how and why testing your website is the most important thing you're probably not doing.

This is a high level introduction to conversion rate optimization, or CRO. 

The New Year is an important time for any salesperson.  New goals are set, new demands are made, and new challenges arise.