How To Optimize Your Content Promotion Strategy For The Age Of Bots

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing.

If you're like most marketers who are doing well with content publishing and promotion efforts, your strategy probably includes things like reaching out to industry influencers, guest blogging and maybe even a little social post boosting.

Brian Marsh

May 17, 2017

[Case Study] Home Services Marketing

Sometimes the grass really is greener.

Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online presence to generate more business from their website as consumer buying decisions have shifted heavily towards online.

Kelly Browning

May 13, 2017

Credit Union Marketing: MAC Conference 2017

We're headed to Austin this month for the MAC conference (that's the Marketing Association of Credit Unions)—will we see you there?

This year we have the honor of getting the conference underway, with our own Chris Leone presenting a workshop on May 30.

Kelly Browning

May 11, 2017

Security Marketing: ESX Conference 2017

We're excited to be presenting at the Electronic Security Expo (ESX) on Thursday, June 15! Howard Deskin, our Director of Strategic Accounts, will offer an Exhibitor Offered Training session entitled "ROI Focused Digital Marketing for Security Providers."

As the only marketing experts presenting at the conference, we'll provide insight into what's working for security companies today to attract and close new business, as well as retain current customers.

Kelly Browning

May 9, 2017

5 Strategies to Improve Display Advertising Results [FB Live]

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.

Chris Leone

May 4, 2017

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

There aren't a lot of people saying this, but direct mail marketing is dead.

Actually...

Direct mail can still earn pretty remarkable returns, especially in certain industries.

But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.

Brian Marsh

May 2, 2017

Using pop-ups effectively [FB Live]

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

Chris Leone

Mar 31, 2017

How Much To Budget For Marketing Automation

The term "marketing automation" has been mentioned a lot over the past several years.

It's considered the marketing technology that is most likely to deliver significant, measurable ROI.

As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology.

Brian Marsh

Mar 22, 2017

SEO Strategy- Budgeting for SEO [FB Live]

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider.

Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success.

Watch the broadcast below.

Chris Leone

Mar 16, 2017

How Much to Budget for SEO

How to Develop the Best SEO Marketing Budget

It depends, of course. If you’re just now, in 2017, starting to think about SEO for the first time, this probably isn’t the right blog for you. Check out this Beginner’s Guide to SEO from Moz.

For those trying to figure out how much to spend on SEO, you’re in the right place. When it comes to SEO spending and budgeting, be sure to have an ultimate goal in mind and a desired return on that investment (ROI) right from the start.

Preston Kendig

Mar 4, 2017

Signals from the Field

How to Develop the Best SEO Marketing Budget

Ready for marketing that actually delivers?