Signals from the Field

Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large. 

So what exactly is marketing automation, and why should you care?

The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.

We recently asked random millennials on a college campus whether they use a credit union, what they know about credit unions, and what was stopping them from joining one. Watch what they had to say.

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move forward with content marketing because you don't know where to start. Where does the content go? What should it be about? And who is going to write it all??

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now.

As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.