Signals from the Field

If you look at the marketing for manufacturing companies around the country, you’ll see that they’re all over the place.

That’s because the manufacturing industry is filled with companies that are extremely varied in size, revenue, service area, and much more. This makes it tough to nail down a “correct” marketing plan.

Advertising of the past involved reaching the widest audience possible, in hopes that some people in your target market would see your message.

Over time, the ability to target those audience segments most likely to buy from you became more sophisticated, and today's digital marketing makes precision targeting possible. 

If you're not taking advantage of the latest methods for targeting your marketing to your ideal customers, you're probably not maximizing your return on marketing investment or getting as many qualified leads as you could.

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months.

It starts with a four stage process, at the heart of a successful content marketing strategy. Without following these steps, content marketing for your company can quickly become a waste of precious resources when your carefully crafted content isn't being seen by your target audience.

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets, and in-person sales calls.

While those tools may remain an important part of your manufacturing lead generation arsenal, there is no denying more and more deals are closing thanks to digital efforts, including marketing automation.

Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed?

In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.

WebStrategies Inc. was recently named as one of the 2018 Best Places to Work in Virginia. The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group.