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There are significant differences in how each generation prefers to communicate and make purchase decisions online, and differences in security needs across the generations.

Segmenting your prospective and existing customers based on their age group allows you to create more effective messaging that better resonates with your audience and produces stronger results for your company. 

In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.

While well-established in their local market before partnering with us, our HVAC client had not been consistent with digital marketing efforts and found themselves lagging behind their competitors online.

As a result, they were not generating the amount of online leads needed to meet their growth goals, and did not have a process in place for effectively maintaining contact with their customer base.

What is the best way to generate leads for security alarm companies?