Signals from the Field

If you’ve been following the WebStrategies credit union annual benchmark report blog series, you know that we are taking a deep dive into credit union site engagement metrics from 2019 to identify pain points and trends across the industry. While site engagement metrics don’t show conversion data, these metrics allow you to identify specific opportunities for your credit union.

Credit union marketers can spend hours (or longer) looking at data and analyzing its meaning. Some of this data is meaningful, while certain metrics aren’t much more than distractions from the big picture. It takes an expert to determine what metrics matter for your organization.

Online advertising for manufacturers is not necessarily a new development, although many manufacturing companies have been slow to dip their feet into the vast world that is digital marketing.

With over 94% of B2B customers taking time to research before they purchase, it becomes imperative that manufacturers take advantage of the incredible increases in both sales and ROI that online search advertising can provide.

Content marketing for manufacturers is not just a fashionable trend. Creating content is a real, tangible, and absolutely necessary aspect for all modern industries if they plan to be successful and continue to grow.

Ecommerce tracking isn’t new to Google Analytics. Retailers have been using this data to track online transactions for years. But eCommerce tracking isn’t just for online retailers. Credit unions can (and should) be using Google Analytics eCommerce tracking to monitor submitted applications to better calculate ROI. 

A new Google Analytics feature will allow users to link digital marketing efforts to physical location traffic. The feature, called “Store Visits”, tracks the number of people who visit an organization’s physical location after a session on the organization’s website.

Store visits are counted if the user walks into the physical location within 30 days of the online session.

This feature is currently in beta mode and not yet available to all Google Analytics users, but this could be an exciting insight for credit unions.

Just a few short weeks ago, Kristin Harrison, Director of Business Development and I were excited to attend the Process Expo, held by the FPSA (Food Process Suppliers Association) in Chicago from October 8-11, 2019. We anxiously prepared for our attendance at this manufacturing tradeshow to engage with 500 exhibitors and thousands of attendees and were not disappointed!