Signals from the Field

\WebStrategies was recently named as one of the 2022 Best Places to Work in Virginia. This is the fifth year in a row that WebStrategies was named with this honor.

Conexus, a building automation system provider, partnered with WebStrategies in March of 2020, a time when businesses were turning more to digital marketing as a means to attract leads. The company had previously gotten leads from referrals and sales cold calls but hadn't implemented any digital tactics.

WebStrategies strategized and executed a multi-pronged digital approach to bring qualified leads in for the company as quickly as possible. 

We were delighted to have the opportunity to connect with others in the food and beverage processing and packaging industry at Process Expo in Chicago. If you missed it, here are some highlights of the event: 

Equipment manufacturers don't have the resources to implement marketing tactics that don't bring in qualified leads. Every tactic that equipment manufacturers invest in should be able to provide a solid ROI.

So how does digital measure up to that standard?

We've been playing the digital marketing game for many years now but Apple's recent iOS updates have changed the rules on us. iOS 14.5 and 15 have introduced privacy changes that make digital advertising and email marketing more challenging than ever before.

Equipment manufactures are once again attending trade shows after well over a year of being unable to do so. This is great news for the manufacturing industry as these events can bring about numerous leads and even closed deals.

That said, trade shows come with a significant financial investment and you want to ensure that every penny of that investment furthers your business. 

As a digital marketing agency for manufacturers, we're not anti-trade shows at all—but we would encourage getting the best bang for your buck out of them. And that means considering how you can boost your ROI from the trade shows you attend by layering on digital initiatives. 

B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems. 

But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two.