Formerly WebStrategies, Inc.
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How to Know When to Ask for the Sale
Studies by sales organizations have consistently identified the two most difficult selling skills:

Neal Lappe
Apr 7, 2014

6 Steps to Trade Show Success
Trade show season is upon us and lots of money will be spent by participating companies. This article provides 6 steps to send your trade show results through the roof.

Neal Lappe
Mar 27, 2014

Where did my IM networks go on IMO.im?
If you are like me and have a list of friends, family and co-workers using multiple different instant messenger applications (Google Hangouts/Talk, Facebook Chat, Skype chat etc.) the recent move by IMO.im to get rid of all external IM networks will mean you have to find a new solution. IMO at one time was the leader in IM aggregators but, alas, that will be no more within a few days from now. My rather tedious task now is to find a replacement aggregator that will do the trick. Meebo.com was my goto at one time, however it got gobbled up by Google and also is no more.
Where to start? To be frank I can't say I've found an answer yet but I thought I'd track my progress for anyone in the same boat - perhaps my efforts will help others too.
I've tried most of them Online, Desktop and iPhone wise and can't say I've found the perfect solution yet. The perfect solution for me would be to have an all encompassing web-based version that works for all the main networks across most all devices - perhaps a bit of a pipe dream I know. What I have found might just work for me albeit a bit of a hodge podge combination of multiple options.
Here is the solution I am currently trying, keeping in mind the 3 chat networks I need the most are GTalk, Skype and FB Chat:
1) Desktop (Windows 7): the downloadable version of Trillian (for an extra few bucks you can get things like saved history, which seems fair considering it would be nice if at least one of these aggregators was able to survive).
2) iPhone (you can likely replicate this on Android but I'm not 100% sure): For Skype I use the paid version of IM+, for Google Talk I use the Trillian App (the Trillian app doesn't seem to have Skype for some reason) and then for Facebook I just use their "Messenger" app.
I use the few different options listed simply because interface and usability are very important to me. Although there are several different options out there, I just never felt completely comfortable with the others. We will see how things go, I'll post an update here in a week or so if I discover anything better, or if I find this new setup I describe works.
By the way, 3 cheers for IMO for the great service they did provide while it lasted, I wish them the best of luck with their new endeavors.
Have you had any recent successes in this realm you would like to share?
[UPDATE] 3/19/14
I have upgraded Trillian to the Pro version for $20 a year. It works well for me overall. I had to move to the Beejive iPhone App for Google Talk which also works well for my needs.

WebStrategies
Mar 3, 2014

How to Measure Online (and some offline) Marketing
Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t know what worked and/or how well it worked. Here’s a quote from a famous man that underscores this -

Neal Lappe
Feb 26, 2014

How to Generate B2B Leads via Content Marketing
Cold calling isn’t dead but it’s challenging. Most salespeople don’t like it. Personal networking is effective but can be very time consuming. This all leads to a question, “in today’s environment, how do you generate high quality B2B sales leads?” This article presents a way more firms these days are answering this question.

Neal Lappe
Feb 19, 2014

5 Easy Steps to Build Rapport with Your Buyer
Why is that most people put their guard up when approached by a salesperson? I mean, c’mon – we are normal people just like you! The reality is that salespeople have a bad rep. This comes from many years of salespeople trying to sell you things you don’t really need nor want. A annual survey is done about the most and least respected professions, and certain types of salespeople always seem to land near the top of the list for least respected professions. So, this article describes 5 easy steps to get beyond the “salesperson stigma” and connect with your buyer.

Neal Lappe
Feb 5, 2014

Five Of The Biggest Challenges Facing Online Marketing
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.

Chris Leone
Jan 30, 2014

How to Develop a Sales Pipeline
Now that the new year is upon us and we all have new sales quotas, we need a plan to build our sales pipelines in order to get in front of enough prospects to exceed our goals. Here is a 5-step plan to build your sales pipeline.

Neal Lappe
Jan 22, 2014

Chris Leone named Chief Operating Officer at WebStrategies Inc.
Richmond, VA – January 6, 2014

WebStrategies
Jan 6, 2014

Dave McKillen named Director of Operations at WebStrategies Inc.
Richmond, VA – January 6, 2014

WebStrategies
Jan 6, 2014

Let's build something measurable together.